|We are sometimes asked how much an event will cost so that the client can decide if they can afford it. Maybe the question should be: "What's the cost of loyalty, motivation, initiative, enterprise and hard work?" Because that's what good events create.
If you disagree, then try and remember the buzz in the office the week after the office Christmas party and imagine if it was like that every week. You might say "It's not possible", or simply that you can't afford it, but think about it.
What would it really cost to create that atmosphere every month? Could you do it? Could you create a series of well-timed, well-planned, structured, cost effective events? What would be achieved? Would you succeed in bringing the team together, getting them talking, getting them to know each other, relieving stress, creating loyalty, happiness, team spirit, motivation, changing attitudes? In short, they would transform your business. They don't have to be expensive - just well thought out.
If you were bold enough to want to change the way your employees feel and you embarked on this type of programme, imagine the impact of the announcement, the buzz at the news. The questions from the staff will be: "Why? What are they doing?" Then there will be the realisation that you want to make a difference you're genuine, it's about them. This is going to be good, fun, enjoyable, rewarding. Who wouldn't be more motivated? Whose attitude wouldn't be affected? Who would want to leave?
What if it cost £50 a head per month, £12.50 a week? How much would you pay for just 5% more effort, 5% more attention to detail, 5% more loyalty, 5% less absenteeism? Do the maths can you afford £12.50 a week? What impact would you need to make the extra spend not only self-financing but profit enhancing?
Every company's website talks about how much they care, how they want a motivated work force, how they want to create a rewarding experience. How many are bold enough to deliver it?
Just a wild naive thought!
Nigel Cooper, P&MM.
View Nigel's opinion piece, as covered by Stand Out magazine.