News Details ...
| P&MM retains Land Rover until 2010 |
| Land Rover has awarded its global event management contract to P&MM, one of the UK's leading and award-winning B2B marketing services agencies, following an eight way competitive pitch. The three year campaign will include global events, all product launches, an employee road show that will familiarise dealers with Land Rover, and the G4 Challenge, a round the world 4x4 adventure spanning South East Asia and South America. P&MM has worked with Land Rover on a variety of successful events and product launches since 1998. Elaine Pieris, who will be the Land Rover account director at P&MM, said: "Land Rover is an extremely high profile brand and, over next three years, we will be creating and running some spectacular events." Nigel Cooper, executive director of P&MM Travel & Events Division, commented: "This was an extremely hard-fought pitch and to win is tremendous testimony to our work and the ability of the team." Gary Knight, manager, global events and exhibitions, at Land Rover, commented: "P&MM delivered an inspiring pitch that we felt matched our goals for future Land Rover promotional events. Having worked with them in the past we know that the level of professionalism that they bring to events is second to none." To view the story as covered by Conference & Incentive Travel Magazine click here. |