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| Cineworld appoints Filmology to assist selling the Unlimited Card |
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Cineworld, one of the UK's largest cinema houses, has appointed Filmology, the UK's first dedicated movie marketing and promotions company, to assist in selling its 'Unlimited Pass' to the B2B market. The pass entitles recipients to unlimited access across 73 Cineworld sites for 12 months. In addition to unlimited cinema visits, the Cineworld Unlimited Card also offers cardholders preferential invitations and discounted tickets for Cineworld Exclusive Advance screenings, recommended screenings, festivals and events. They will also be able to take advantage of special offers when purchasing cinema food and drink and have access to exclusive competitions. Luke Roberts, Marketing Communications Manager at Cineworld, commented: "We are confident that Filmology will deliver great results having worked with the cinema promotions specialists for many years now. This is a fantastic product for anyone that enjoys going to the cinema as you can watch any film, any time, any day and make substantial savings. What more could a movie lover ask for?" Filmology will be marketing the Cineworld Unlimited Card to brand owners and agencies for consumer and trade promotions and for staff incentives and rewards. David Pearson, director of Filmology said: "With the Unlimited Card, moviegoers will enjoy the benefit of substantial savings every time they go to the cinema and the card quickly pays for itself. This is a great way to get more people enjoying film and with the many blockbuster releases due throughout 2008, including The Dark Knight, Indiana Jones and the Kingdom of the Crystal Skull and the latest instalment of the Harry Potter series, Harry Potter and the Half-Blood Prince, there will certainly be a great deal to look forward to with the Unlimited Card." David continued: "Promotions involving film remain one of the most popular on the market due to the widespread appeal of the cinema. No matter what genre recipients prefer, with new releases each week the flexibility of the Unlimited Card means that there will be something for everyone. It should prove to be an extremely appealing proposition as part of a marketing campaign such as on-pack promotions or as an employee reward with a difference." |