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Leading events industry expert Nigel Cooper, Executive Director of P&MM Events & Communications; and Founding Chairman of Eventia; will be among the major figures speaking at EVENT UK 09, the industry’s most prominent event during National Meetings Week.

Cooper, who will present How incentives and motivation scheme can create bigger attendance and add value to visitor experiences, will share his expertise, insight and experiences on day one of the event, Tuesday 22 September 2009, at the Marketing & Business Theatre. He will discuss why incentive schemes work, the most successful programmes for the event market and how organisations can strategically use motivation to improve loyalty, engagement and Return On Investments (ROI).

“It has never been more important for corporates and indeed for the event industry itself to ensure that any investment in events is genuinely cost effective and provides demonstrable profit improvement”, said Cooper.