Communicate With Your Audience ...
A structured communication plan can make the world of difference to the uptake of any incentive scheme. With regular, consistent and engaging communications your incentive is far more likely to make a significant impact to your business. By keeping your audience up to speed on large end-of-year incentives, as well as regular, smaller promotions, you can ensure that momentum is maintained throughout and you achieve the results you need.
After all, what's the point in running an incentive that nobody has heard of?